Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally trained in design and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the right balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.
BRANDING
Positioning Strategy
Identity Systems
Graphic Standards
Campaign Extensions
. . .
PRINT & DIGITAL MEDIA
Marketing Materials
Pre-Media
Video, Photo, Presentation
Environmental Décor
Talent/Vendor Liaison
. . .
INTERACTIVE
UX/UI Design
Web & App Development
Motion Graphics
Functional Specs
. . .
SPECIAL EVENT
Function Logistics
Event Thematics
Presentation Design
Promotional Materials
. . .
BRANDS SERVICED
Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally design trained and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.
BRANDING
Positioning Strategy
Identity Systems
Graphic Standards
Campaign Extensions
. . .
PRINT MEDIA
Marketing Materials
Pre-Media
Video, Photo, Presentation
Environmental Décor
Talent/Vendor Liaison
. . .
INTERACTIVE
UX/UI Design
Web & App Development
Motion Graphics
Functional Specs
. . .
SPECIAL EVENT
Function Logistics
Event Thematics
Presentation Design
Promotional Materials
. . .
BRANDS SERVICED
ABOUT
Brett is an integrated designer based in Westchester, NY—who’s proven his wide-ranging strategic and production capabilities by successfully servicing both small business and Fortune 500 clientele through many forms of traditional and new media. His diverse background and qualifications afford a unique value to his clients and creative teams.
Brett has led the execution of both short and long-term 360° projects for the internal operations and high-profile marketing campaigns of PepsiCo, Pfizer, J&J, American Express, S&P Global, IFF…among others. His credentials and portfolio showcase a diverse skill set and flexible aesthetic, which is effective for producing multimedia designs and materials that are both engaging and on-brand. In addition to his creative and technical aptitude, Brett’s works cross-functionally with agency departments to direct project priorities, delegate tasks, build new business, and manage vendor and client-facing relationships. Brett brings a conceptual, hands-on, and personable service to his creative roles.
CONNECT
Collaboration? Hiring?
CREDENTIALS
Formatted CV
OCT. 2016 – CURRENT
Provide a variety of self-managed design and consulting services for self-formulated and contracted agencies. Execution of brand development, marketing materials, packaging, video production, web design, and investor presentations.
JAN. 2020 – SEP. 2020
Inspired creative and supported the best in brand marketing of Westchester and beyond. Managed agency-wide creative direction for account projects, new business, and internal marketing. Successfully led Art Dept. and mentored design team for enhanced quality and efficiencies. Reported directly to owner.
Serviced: J&J, Lilly, Northwell Health & Hospitals, Maimonides Medical Center, and internal agency marketing.
MAY 2017 – JAN. 2020
Worked directly with Acorda’s Executive Creative Director, accounts, and partnering vendors on all integrated 360° campaigns for Disease State, Patient, Physician, and Payer channels. Developed and executed the creative for therapies and corporate projects (i.e. packaging, label & marketing materials, conventions, advocacy events, websites, CRM, social media, annual reports, etc.). Managed priorities/workflow of designers (while educating design theory and production techniques), print & digital quality approvals, brand asset management, and elevated efficiencies of the in-house agency.
Serviced: Inbrija, Ampyra, Corporate, Many Faces of Off, Live Well. Do Tell., I Walk Because (Parkinson’s Annual Walk)
JULY 2012 – OCT. 2016
Helped drive the internal operations and consumer-facing marketing campaigns of Fortune 500 companies through keen brand strategy, creative direction, and high-end graphic production.
Serviced: PepsiCo, Frito-Lay, PBC, American Express, ITT, S&P Global, IFF, Dollar General, Xylem…
CO-CREATOR
This website explores and evaluates visual communication, design, and symbols for universal understanding.
PARTNER / ASST. ART DIRECTOR
Achieved outside investment and co-created the start-up—producing a line of iOS applications, products, and marketing campaigns, which made a splash in the early childhood development and educational market.
Products: BabySymbolizer (App), MyBabyMobile (App), BabyQuiltMat (Quilt), SafetyCareSigns (App). BabySymbolizer placed in “Top 25 Baby Care Apps-2011” by Disney’s babble™
SEP. 2010 – JULY. 2012
Led designs for branding, web, video, and wayfinding projects. Conducted thorough symbol research and developed communicative pictographic systems for use within products and regional / international guidance programs.
WELLNESS AWARDS
“He made tackling complex projects look simple. His approach, extremely thoughtful while providing suggestions and solutions, even when you were close to thinking none were left. His designs—thoughtful, purposeful, and subtly bold. His attitude, calm and cool.”
L. Leston Monahan
VP, Account Director, Area 23
M. Verastegui
ECD, Acorda Therapeutics
A. Dodge
VP, Creative, Fusion Media
A. Gagner
Senior Producer, Colin Cowie Lifestyle
M. Hora
President, Ultimate Symbol
“Talented, hard-working, personable and highly organized…He consistently displays a positive attitude
and quiet thoughtfulness that is an asset to any studio culture. Beyond his design skills and professionalism, working with Brett was a true pleasure.”
M. Schwartz
Studio Manager, Fusion Media
info@brettkinkel.com | LinkedIn | 845.597.7914
Copyright ©2019 Brett Kinkel and Represented Brands. All Rights Reserved.