Taming the beast of UC, educating the medical community, and making a splash at launch conferences.

Bringing a therapy to market requires an orchestration of a comprehensive brand ecosystem spanning medical communications, scientific storytelling, promotional campaigns, and live engagement experiences. From translating clinical efficacy and safety data into compelling visual narratives to supporting product launch and conference activations, this work helped establish a distinctive market presence for a first-in-class treatment option in ulcerative colitis. DDW 2024, was the perfect event for its premiere.

Role: Creative Direction and Art Supervision

Medical communication presentations and event product theatres showcase the indication’s place in the market by experts.

These interactive kiosks allowed attendees to explore patient personas along with supportive clinical data.

Promotional postcards, posters, handouts, and email communications were strategic in the promotion of the conference activities.

Promotional ads for the booth and scheduled presentations were executed within the conference app and on social media by KOLs.

Unbranded advertisements of the product showcase were also used as drivers outside the event space.

Role: Creative Direction and Art Supervision

Born to Create

info@brettkinkel.com | LinkedIn

info@brettkinkel.com

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