Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally trained in design and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the right balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.

BRANDING

Positioning Strategy
Logo / Asset Design
Graphic Standards
Application Extensions
. . .

PRINT MEDIA

Press & Digital
Marketing Materials
Environmental Décor
Operational Collateral
. . .

INTERACTIVE

UX/UI
Asset Creation
Functional Specs
Motion Graphics
. . .

SPECIAL EVENT

Event Thematics
Function Logistics
Presentation Design
Supportive Materials
. . .

Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally design trained and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.

BRANDING

Positioning Strategy
Logo / Asset Design
Graphic Standards
Application Extensions
. . .

PRINT MEDIA

Press & Digital
Marketing Materials
Environmental Décor
Operational Collateral
. . .

INTERACTIVE

UX/UI
Asset Creation
Functional Specs
Motion Graphics
. . .

SPECIAL EVENT

Event Thematics
Function Logistics
Presentation Design
Supportive Materials
. . .

About

Brett is an integrated designer based in Westchester, NY—who’s proven his wide-ranging strategic and production capabilities by successfully servicing both small business and Fortune 500 clientele through many forms of traditional and new media. His diverse background and qualifications affords a unique value to his clients and creative teams.

Brett has led the execution of both short and long-term projects for the internal operations and high-profile marketing campaigns of PepsiCo, American Express, McGraw-Hill Financial (now S&P Global), International Flavors & Fragrances (IFF)…among others. His credentials and portfolio showcase a diverse skill set and flexible aesthetic, which is effective for producing multimedia designs and materials that are both engaging and on-brand. In addition to his creative and technical aptitude, Brett’s worked cross-functionally within agency departments to set project priorities, delegate tasks to team members, build new business, and manage vendor and client-facing logistics. Brett brings a conceptual, hands-on, and personable service to his creative roles.

CONNECT

Collaboration? Hiring?

info@brettkinkel.com

CREDENTIALS

Formatted CV

VIEW
OCT. 2016 – CURRENT

Provide a variety of self-managed design and consulting services for a number of self-formulated and contracted clients. Execution of brand development, marketing materials, packaging, video production, web design/maintenance, and investor presentations.

MAY 2017 – CURRENT

Work directly with Acorda’s Executive Creative Director, accounts, and partnering vendors on all integrated 360° campaigns for Disease State, Patient, Physician, and Payer channels. Develop and execute the creative for therapies and corporate projects (i.e. packaging, label & marketing materials, conventions, advocacy events, websites, CRM, social media, annual reports, etc.). Manage priorities/workflow of designers (while educating design theory and production techniques), print & digital quality approvals, brand asset management, and elevate efficiencies of the in-house agency.

JULY 2012 – OCT. 2016

Helped drive the internal operations and consumer-facing marketing campaigns of Fortune 500 companies through keen brand strategy, creative direction, and high-end graphic production.

CO-CREATOR

This website explores and evaluates visual communication, design, and symbols for universal understanding.

PARTNER / ASST. ART DIRECTOR

Achieved outside investment and co-created the start-up—producing a line of iOS applications, products, and marketing campaigns, which made a splash in the early childhood development and educational market.

SEP. 2010 – JULY. 2012

Led designs for branding, web, video, and wayfinding projects. Conducted thorough symbol research and developed communicative pictographic systems for use within products and regional / international guidance programs.

RECENT AWARDS

BRANDS SERVICED

“Brett’s creative contributions, personal accountability and team oriented mindset, made him an invaluable part of our team. I have no doubt that he would be an equally valued member of any strategic, creative or executional endeavor.”

A. Dodge

VP, Creative, Fusion Media

“He showed professional maturity, a proactive drive, and a keen forethought. It was a pleasure collaborating daily with Brett to meet the many challenges of a competitive design studio and business.”

M. Hora

President, Ultimate Symbol

“Talented, hard-working, personable and highly organized…He consistently displays a positive attitude
and quiet thoughtfulness that is an asset to any studio culture. Beyond his design skills and professionalism, working with Brett was a true pleasure.”

M. Schwartz

Studio Manager, Fusion Media

BRANDS SERVICED

Copyright ©2012 Brett Kinkel and Represented Brands. All Rights Reserved.