Revamping this National nonprofit’s branding and programs to produce down-to-earth and authentic communications and stellar results of all-time highs in engagement and donations.

As acting National Creative Director for StandUp for Kids for over 5 years, I’ve led the evolution of the organization’s visual identity, storytelling, and campaign strategy to better reflect its mission and expand its impact. My work has spanned brand development, national fundraising campaigns, digital and print communications, and experiential design, which accounts for social issues and compelling narratives that drive awareness and support. Through thoughtful, purpose-driven creative, I’ve helped strengthen engagement, elevate the brand’s presence, and support meaningful outcomes for youth experiencing hardship and homelessness.

Role: National Creative Director

One-pagers are a powerful and efficient tool for local chapters to leave posted around the community.

Volunteers are the heart of the organization and kits like this welcome them to the family.

Annual reports are both nessesary reporting documents, but also huge sales materials for the organization.

Brand extensions, annual PR events, mini-campaigns, and one-off fundraisers are a regular need for an organization, like StandUp for Kids.

48 Hours is an annual initiative to educate the public of the immediacy of supporting newly homeless youth and the risks they face.

Personable sends to donors keeps the relationship alive.

Many campaign events caught the attention of national and local media outlets, which helped drive awareness and impact.

Role: National Creative Director

Born to Create

info@brettkinkel.com | LinkedIn

info@brettkinkel.com

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