Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally trained in design and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the right balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.
BRANDING
Positioning Strategy
Content & Messaging
Logo & Asset Design
Graphic Systems & Standards
Brand Extensions
. . .
INTEGRATED MEDIA
Growth Marketing
Branded Materials
Photo & Video Production
Packaging Design
Talent/Vendor Liaison
. . .
INTERACTIVE
UX/UI Design
Web & Application Design
AI Support
Motion Graphics
Functional Specs
. . .
SPECIAL EVENT
Function Logistics
Event Thematics
Environmental Décor
Presentation Design
. . .
Design with a capital “D” articulates the idea that design is in everything. A designer’s hand has its importance in all fields. From the structure of musical notes, to the function of a car door, to the beautiful billboard off the thruway; design makes its relevance and necessity known. Formally design trained and experienced in business strategy, I am dedicated and passionate about the profession and my service to clientele. My work is proficient, practical, and current. I find the balance between standard workings and fresh outlooks for pinpoint project solutions. Before the finished product—lies the initial call to create that which is clearer, more efficient, more beautiful, and more unexpected.
BRANDING
Positioning Strategy
Content & Messaging
Logo & Asset Design
Graphic Systems & Standards
Brand Extensions
. . .
INTEGRATED MEDIA
Growth Marketing
Branded Materials
Photo & Video Production
Packaging Design
Talent/Vendor Liaison
. . .
INTERACTIVE
UX/UI Design
Web & Application Design
AI Support
Motion Graphics
Functional Specs
. . .
SPECIAL EVENT
Function Logistics
Event Thematics
Environmental Décor
Presentation Design
. . .
About
Brett is an integrated designer based in Westchester, NY—who’s proven his wide-ranging strategic and production capabilities by successfully servicing both small business and Fortune 100 clientele through many forms of traditional and new media. His diverse background and qualifications afford a unique value to his partners and creative teams.
Brett has led the execution of global and long-term projects for the internal operations and high-profile marketing campaigns of Pfizer, PepsiCo, American Express, S&P Global, J&J…among others. His credentials and portfolio showcase a diverse skill set and flexible aesthetic, which is effective for producing multimedia designs and materials that are both engaging and on-brand. In addition to his creative and technical aptitude, Brett’s works cross-functionally within agency departments, leads art teams, wins new business, and manages client-facing relations. Brett brings a conceptual, hands-on, and personable service to his creative roles.
CONNECT
Collaboration? Hiring?
CREDENTIALS
Formatted CV
OCT. 2016 – CURRENT
Provide a variety of self-managed design and consulting services for a number of self-formulated and contracted clients. Execution of brand development, marketing materials, packaging, video production, web design/maintenance, and investor presentations.
MARCH 2021 – DEC. 2026
Directed and executed account and product creative for MedComms, Patient, HCP, Market Access, and Payer from ideation to Regulatory/FDA approvals and launches. Supported client tactical plans, new business, managed full-time and freelance designers, and collaborated between agency network partners for product activations, training programs, and educational trade events. Specialized in multimedia conferences, video and broadcast production, digital materials, and C-level medical presentations.
JAN. 2020 – SEP. 2022
Supported the best in pharma, wellness, market access, and hospital clients of Westchester and beyond. Managed agency-wide creative department for account projects, new business, and internal marketing. Successfully led and mentored the Art team for enhanced quality and efficiencies. Reported directly to Founder/CEO.
MAY 2017 – JAN. 2020
Work directly with Acorda’s Executive Creative Director, accounts, and partnering vendors on all integrated 360° campaigns for Disease State, Patient, Physician, and Payer channels. Develop and execute the creative for therapies and corporate projects (i.e. packaging, label & marketing materials, conventions, advocacy events, websites, CRM, social media, annual reports, etc.). Manage priorities/workflow of designers (while educating design theory and production techniques), print & digital quality approvals, brand asset management, and elevate efficiencies of the in-house agency.
JULY 2012 – OCT. 2016
Helped drive the internal operations and consumer-facing marketing campaigns of Fortune 500 companies through keen brand strategy, creative direction, and high-end graphic production.
CO-CREATOR
This website explores and evaluates visual communication, design, and symbols for universal understanding.
PARTNER / ASST. ART DIRECTOR
Achieved outside investment and co-created the start-up—producing a line of iOS applications, products, and marketing campaigns, which made a splash in the early childhood development and educational market.
SEP. 2010 – JULY. 2012
Led designs for branding, web, video, and wayfinding projects. Conducted thorough symbol research and developed communicative pictographic systems for use within products and regional / international guidance programs.
HONORS
BRANDS SERVICED
“My favorite art director and partner I’ve ever worked with. I am not exaggerating!”
Yassmina B.
Sr. Account Director, IPG Health
“Brett’s design sense is impeccable, but his preparation, attention to detail, and enthusiasm were wonderful and benefited the project and team in ways he can’t imagine.”
Bailey W.
Chief Producer, SVP, IPG Health
“He brought a new level of perspective to everything he worked on, always paid attention to details, proactively offered solutions even if you weren’t asked for one,
and delivered high-quality work that the team & client appreciated.”
Jessica C.
Account Director, ProHealth
Loli M.
VP, Account Director, Area 23
Maria V.
ECD, Acorda Therapeutics
Adam D.
CEO, Liquid Creative
Ashley G.
Senior Producer, Colin Cowie Lifestyle
Mies H.
President, Ultimate Symbol
and quiet thoughtfulness that is an asset to any studio culture. Beyond his design skills and professionalism, working with Brett was a true pleasure.”
Markus S.
Studio Manager, Fusion Media
BRANDS SERVICED
info@brettkinkel.com | LinkedIn | 845.597.7914
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