Making huge steps forward for the MS therapy that gives patients the ability to move more freely, walk with greater confidence, and reclaim moments of independence in their everyday lives.
In the late 2010s, the brand faced a pivotal moment, requiring a full refresh of both HCP and patient-facing materials to sustain engagement and reinforce brand value. As generic competition loomed and cost pressures persisted, the challenge was to strengthen loyalty through clearer differentiation, compelling storytelling, and consistent education across audiences. The work focused on reinforcing clinical confidence for providers while deepening emotional resonance with patients, ensuring the brand remained relevant, trusted, and chosen in an increasingly competitive landscape.
Role: Senior Art Directoion
Healthcare Professionals Brand Refresh
The Healthcare Professional brochures were refreshed with an enhanced and modern design.
Long-awaited updates to the trade booth were implemented to increase attendee education through gamified kiosks, clinical result displays, and refreshed graphics.
Therapy coverage mailers play a critical role in keeping healthcare providers and field reps aligned on the latest access, reimbursement, and formulary updates. By translating complex payer dynamics into clear, actionable information, these materials help ensure patients can access appropriate treatments without delay
The HCP website and email communications were also updated to reflect the latest brand refresh and messaging.
Patient Brand Refresh
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