The goal was to make RNAi science feel immediate and cutting-edge, anchoring the brand in the lived reality of hereditary ATTR amyloidosis rather than abstract data. At the center of it all was the heart visual we brought to life—used not as just decoration, but as a striking, unmistakable signal of disease impact and urgency. Bold, graphic, and impossible to ignore, it became the visual throughline across every touchpoint. The result was a system that connected science to story in a way that felt clear, modern, and emotionally charged—building recognition while reinforcing the therapy’s place at the forefront of innovation.

Role: Creative Direction, Art Supervision, and Client Lead.