Enabling the pass-time sports watcher to engage in their favorite sport at a more high-stakes level.
Brought the FOX Bet brand to life through high-impact execution across out-of-home, digital, and promotional channels. From large-scale OOH placements to fast-turn campaign assets, the creative emphasized bold, attention-grabbing visuals designed to cut through a crowded, competitive landscape. The result is a dynamic and cohesive presence that drives visibility, engagement, and real-world brand impact.
Role: Senior Art Direction
FOX Bet landing pages provided the highest level of sports-stardom and balance of understanding of the betting platform for users.
Digital billboards were a key driver for the launch of the FOX Bet Application and website.
Televised ads like this were broadcasted nation-wide during sporting events.
Geo-targeted social media posts and paid ads were key in advertising local and national matches and promotional events.
Subscribers to the platform were given regular updates on events, promotions, and the status of their winnings.
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