“OFF” episodes in Parkinson’s disease are more than clinical fluctuations. They’re disruptive, deeply personal interruptions that can impact movement, independence, and confidence without warning. From a creative, the challenge was to make these invisible moments visible by equipping HCPs with tools that clearly communicate the frequency, variability, and real-life burden their patients face, while also empowering patients to recognize and articulate their own experiences. Through educational campaigns, visual storytelling, and self-assessment frameworks, the work translated complex symptom patterns into accessible, relatable cues—helping bridge the gap between what patients feel and what providers can diagnose, discuss, and treat.

Role: Senior Art Director

For Healthcare Professionals

Interactive tools for HCPs helped introduce the impact of Parkinson’s symptoms on their patients.

Physician-led broadcasts became a powerful platform for elevating awareness of “OFF” periods—bringing clinical expertise directly to the forefront through credible, peer-driven education. Designed to feel both authoritative and accessible, these programs translated complex symptom variability into clear, case-based discussions that reflected real patient experiences.

The trade conference booth transformed “OFF” period education into a physical and immersive experience.

Advocacy & Education