Stashlete began as a blank slate, of an opportunity to define a brand from the ground up with clarity, purpose, and distinct visual identity. This work captures the end-to-end creative development, from foundational brand strategy and identity design to the creation of integrated promotional materials that brought the brand to life across channels. The result is a cohesive, scalable brand system built to engage audiences, establish presence, and support ongoing growth.

Role: Account Creative Lead, Point-of-Contact, Production, and Quality.

Social channels were started from scratch and calendars were composed to first focus on product/service education and then on partnership and event promotions.

Stashlete and its platform was a clear winner with Scouting America and the partnership helped troops across the country raise funds. 

These efficient pop-style booths were designed for quick setup for the many events scheduled after launch.   

Paid digital billboard campaigns ran throughout the state of Georgia with modern geotracking for real-time management.

Branded and seasonally appropriate video call backgrounds were created for making a splash during investor and partnership engagements.